I was approached by Richard Kerrigan, a personal trainer and fitness expert, to create a brand that could follow him on his travels, and still be bold enough to make a statement about what he offers as a PT.
Richard is hard working, dedicated and incredibly knowledgeable about all aspects of health and wellbeing. His passion and enthusiasm is infectious.
My process as a graphic designer for him was to really understand the visual message he was trying to communicate.
I worked with him through an iterative design process of sketching and feedback.
Once he was happy with the visual style, I created a vector based version of the sketches, spent time working on the typographic layout as well as business cards and flyers.
All artwork was created using:
- Pen and paper
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
-
Client
Richard Kerrigan
